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Loyal Customers Push Apple Gold Group’s March Hoops Program to New Heights

Apple Gold Group, our partner since 2006, operates over 70 Applebee’s® Neighborhood Bar + Grill restaurants across North and South Carolina. Every year, its March Hoops Fundraiser encourages diners in North Carolina to donate $1 or more to the V Foundation for Cancer Research to support pediatric cancer research. This program has raised over $1.4 million!

The initiative has grown even more successful thanks to local supporters like Sherry and Russ Frisby, who along with their friends and fellow regular customers Kitty and Jerry Visintine, have taken fundraising into their own hands. Their group works to hold a fundraising event every month, including things as big as a golf tournament or a night at the races, or something as small as selling candy bars at their local Applebee’s® in Clemmons, NC.

“If there’s a month where we don’t at least have something little planned, we’re racking our brains to come up with something good. We know that $100 bucks doesn’t do much, but if we’re raising $100, and someone else is raising $100, by the time you get a lot of people doing it, it really does add up,” said Russ.

They credit Randy Sexton of Apple Gold Group and Applebee’s® store manager in Clemmons, Jason Adkins, for allowing them the freedom to pursue something they are all passionate about.

“Sherry’s father died of pancreatic cancer. Her sister had breast cancer. My mother had cancer. My brother is going through a horrible battle with cancer right now. It touches everyone. We all have cancer stories,” said Russ.

We know that $100 bucks doesn’t do much, but if we’re raising $100, and someone else is raising $100, by the time you get a lot of people doing it, it really does add up.

Thanks to their efforts, the Clemmons store has set Apple Gold Group fundraising records in their March Hoops program for consecutive years. That hard work continues to lead to more research and better treatment for cancer patients, something the Frisbys know all too well.

“Years ago, when my mother died from cancer, there wasn’t much they could do to help her. Now, there are so many treatments and processes, it’s unbelievable how far we’ve come,” said Sherry. “When you heard the word cancer, it was a death sentence. Now, it’s still not a good word, but there is hope.”

With the continued efforts of people like Russ, Sherry, Jerry and Kitty, as well as partners like the Apple Gold Group, we’ll continue to fund the researchers who are making that hope a reality.